Customer Relationship Management (CRM) Research Papers.

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This article focuses on the research conducted in customer relationship management (CRM) from 2000 to 2014 in six top-tier academic publishing journals: Journal of Relationship Marketing, Journal of Marketing, Marketing Science, Journal of Marketing Research, Journal of Advertising Research, and Journal of Consumer Research.A total of 371 research papers related to CRM have been published in.

However, despite many studies conducted on customer relationship management in various industries in the past 20 years, there is still significant disagreement about its definition and meaning.

Customer Relationship Management and Firm Performance Abstract In this paper, we examine the impact of customer relationship management (CRM) on firm performance using a hierarchical construct model. Following the resource-based view of the firm, strategic CRM is conceptualized as an endogenously determined function of the organization’s ability.

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The main scheme benefit for Tesco as well as its clients is that the analysis of data drives the organization’s customer decision-making to in a straight line of promotions, management category, ranging of a local store as well as even the location of the store This has put Tesco to the apex of other organizations in terms of customer.

The rapid growth in Web 2.0 has impacted organization that cannot their customer relationship by using traditional CRM techniques. Social CRM is a recent approach and strategies to reveal patterns in customer management, behavior, or anything related to the multi channels customers’ interactions as expressed at Fig. 4. Social CRM makes more.

Customer Relationship Management Is this Booklet Right for You? This booklet is designed to help small and medium business owners understand the basics of customer relationship management (CRM) and, more specifically, how the Internet can help you implement CRM in your business. If you want to understand how to better meet your clients’ needs.

Customer Relationship Management and its potential to help them acquire new customers retain existing ones and maximizetheir lifetime value.Banking sector is a customer-oriented servicewhere the customer is the KEY focus. Research is needed in such sector to understandcustomers’ need and attitude so as to build a long relationship with them.

Customer Relationship Management ( Crm ) - Khodakarami and Chan (2013) stated customer relationship management (CRM) is a system that allows the company to hold information about customers such as collection, store information and enable to analyse customer data to provide a quick view of their profile.

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