Consumer Behavior towards Online Shopping: An Empirical.
And retailers are devising strategies to meet the demand of online shoppers; they are busy in studying consumer behavior in the field of online shopping, to see the consumer attitudes towards.
Customer loyalty is one of the most over used phrases in business today. For fulfilling these objectives descriptive research design has been used. The data from 100 respondents have been collected from the area of South Chennai city. Shoppers can visit web site and shop just sitting in form of computer.
In contrast, 15% users of both Regions are purchasing the products through online more than 5000 Rs. As per given data, 43% users spent time one hour for online shopping in both Regions. 34.5% users spent time one hour for online shopping in both Regions. In contrast, 6% users spent time six hours for online shopping.
This study highlights student’s attitude towards online shopping and their product preference on online shopping. This enable the e-retailers to support their online customer better by developing suitable marketing strategy in order to attract and convert potential customer as an active customers.
Online shopping or marketing is the use of technology for better marketing performance. And retailers are devising strategies to meet the demand of online shoppers; they are busy in studying consumer behavior in the field of online shopping, to see the consumer attitudes towards online shopping.
Whether you’re an online retailer or an internet advertiser, it helps to know how people use online shopping websites. With the expert-certified questions in this online shopping attitudes template, you’ll get important feedback from online consumers. You’ll learn how often people buy things online and if they feel their privacy is secure.
Attitude toward online shopping and goal to shop online are not only affected by ease of use, usefulness, and enjoyment, but also by other factors like consumer individuality, situational factors, product distinctiveness, previous online shopping understanding and faith in online shopping.
This study titled “A Study on Customer Satisfaction towards Online Shopping in Chennai City” has been undertaken to understand the factors influencing customers’ online shopping decisions and how these factors affect customer satisfaction.
Our research indicates that online penetration of the total food-delivery market broke 30 percent in 2016. It is also believed that the penetration rates will grow further as the market matures, eventually reaching 65 percent per year. As per another research the perceptions of the user regarding the service.
The critical importance of customer satisfaction in online shopping stores has been recognised in academic research and its literature, in particular.. UAE. The analysis of these surveys reveals that attitudes toward online shopping and the intention to shop online in the UAE are not only affected by ease of use, usefulness, and enjoyment.
CUSTOMER SATISFACTION TOWARD ONLINE MARKETING - AN. This paper is an attempt to analyze customer satisfaction level in internet marketing. The primary goal of this research is to analyze the customer satisfaction of the online. Customer satisfaction is the key factor for customer retention and acquisition in online shopping system.
In online shopping, e- loyalty is defined as a customer’s favorable attitude and commitment towards the online retailer that result in repeat purchase behavior (21). E-loyalty expresses customer favorable attitude toward an e-commerce website that predisposes the customer to repeat buying behavior (22).
The main purpose of this study is to identify the consumers’ attitude towards online shopping in China. In this study, the drivers that contribute to influence the consumers’ online purchasing will be examined. The objectives of this research are: i. To examine the level of consumers’ attitude towards online shopping. ii.
